Monday, November 30, 2015

Size Zero - Why everyone should watch this movie


Finally a movie that sends out a powerful message to India and hopefully soon, the world.

When I got to know about a Telugu movie called ‘ Size Zero ‘, it stirred an instant interest in me. The very name of the movie ‘ size zero’ took me down memory lane, through the last 8-10 years of my career as a holistic nutritionist and practitioner in the field of lifestyle medicine.

And so I got down to watching this movie to see if the message was one that could inspire people and viewers or was It just another movie with a message and show that would further depress already depressed people, when it comes to their weight, figures, physiques and health. Would it be a message that encourages young girls to behave ‘ possessed’ by their weight and health and the whole ‘ size zero’ crap, or to accept themselves the way they in a true and loving sense.

I’ll be honest. The thought of watching the whole movie was daunting. I’ve never really watched a Hindi movie till date (some mental block for reasons I am  still to find), so a Telugu movie? But yes, like I said the name of the movie motivated me to find out just what this story was all about.
I was impressed. This is a movie that every woman and person out there including teenagers, need to watch. Finally a movie that sends such a beautiful message about health, the body, feelings and emotions, acceptance and the fact that life is larger and more beautiful than just chasing the ‘ size zero ‘ craze.

Over the years I’ve had moms and dads come to me with their daughters who were in the age groups of 16  - 19 with desperate pleas to ‘ get them thinner’, and when I asked why such a goal, the answer was always the same.’ We need to get them married ‘. 

Now I’ve practiced for a lot of my career across the US and Europe and I really never got such a goal with such a bizarre reason behind it. But these mums and dads were serious and out of curiosity I asked why such a goal, it’s not like their daughters were obese, they were regular normal pretty girls. The answer was’ they need to be thin or it will be difficult to find a man to marry them’. …Seriously? And over my years in India, I found that the Indian woman strives, loses their minds and health over trying to get thin for a man, and Indian men? I fail to see even a little bit of effort (I am not generalising Indian men and women, this is my observation for a large number), so you have this thin Indian girl or woman with an unhealthy looking man with a huge pot belly, and really?

Indian men expect their women or brides to be thin? And mind you this runs across even the most affluent and educated families across the country. So basically, a woman is accepted mainly because of her figure and everything else is secondary, things like who she really is, what she wants to be, what makes her comfortable, her feelings, her emotions… and just imagine if a girl cannot have that ‘ size zero ‘ figure because of reasons beyond her control, that means she will be rejected? What an awful feeling, to be rejected because you could not have the right figure, and while parents and people around will tell them, ‘ its part of growing up, it will make you stronger’ the girl gets further depressed, eaten away inside, stronger yes, probably in a more rebellious way. 

I cannot stress on the number of depressed young girls, young married woman, women with kids, who come to me with health problems ranging from PCOD, diabetes, skin and hair issued, to cancer, emotionally stressed beyond imagination. Most of this stress stems from them trying and having or wanting to be like someone that the media projects as sexy, beautiful, hot or luscious. Society has become the biggest promoter of a ‘ false ‘ and ‘ fake ‘ way of living, health and defines the’ human body’ and ‘ looks’ in such a false way.

People have forgotten how to accept themselves, love who they truly are, in their own skin. They have forgotten how to respect themselves. The benchmark for progress is never themselves, but some one they saw at a party, or in a movie, or in their own friends circle, and most of them want to be someone and look like someone other then who they truly are. So the latest exercise or diet program in the market will be the one that some movie star or model had adopted, and the country blindly follows that thinking if they do the same, they will look like that star.

I love the message that this movie projects. Slim doesn’t have to mean beautiful. You can have fat too, and be beautiful, we all know deep inside of us that beauty lies in the heart and is projected in our outward appearance. You can have a super slim woman who looks stunning on the outside but on the inside, you have a insecure, lost, depressed heart, always working so hard to maintain that figure, because she believes that it’s her figure and the way she dresses that earns her respect and love. And I can promise you, there are so many lost girls and women and men out there who have such poor body images of themselves that they can never ever be happy, as long as they continue trying to be and look like someone that they are not.

I love the fact that the movie brings out an image that there are no short cuts to health, fitness and weight loss. Recently at the launch of my book with Shilpa Shetty, The Great Indian Diet, which is now a number 2 bestseller across charts in India, Mr. Amitabh Bachan, Varun Dhavan , Anil kapoor, Manish Paul all agreed that there is no short cut to health and fitness or a good or great body. It takes discipline, knowledge, and simplicity to get what you want. If there is ever a pill that you come across that promises to burn fat or help you lose weight, you need to be so carful and wary of it, because weight loss can never be achieved thru a pill. That pill will destroy your health and the health of your vital organs in the long run. Weight loss is multi factorial and hence needs a multi factorial approach. Most of it required a strong mind and goal and then a balanced approach to exercise, nutrition, sleep and managing stress. That’s how you achieve weight loss and a fab body. Mind – Body connection.

2 days ago Shilpa Shetty and I were in Goa to address the Asian YPO summit and Shilpa got asked a question about her hour glass figure and if that’s the message she is trying to send out to women, that they should all have a figure like that. He answer was simple, she was blessed to be born with that figure, but over time she realised that women don’t just want to be accepted and loved for just their figure, for something just physical and what makes her feel complete is the fact that she enjoys eating well, exercising, being a business woman, being a hands on mum. She loves the person she is and that’s the most important part of life, health and living.

When I consult with women across India, its unbelievable the amount of time they spend on their body and health. Working out twice a day, crazy diets that rob their day of time, as they need to keep eating every 2 hours, their daily to do list had so much to do with their goal of achieving some perfect body or seeking that ‘ number’ that they want their weighing scale to show them. All this leads to depression, character change, change in behaviour, loss in self-confidence and self-esteem. Some women and men tell me ‘ when I achieve a body like ‘ that’ il be happy’ ..Sadly that will never happen, because the human mind always wants more and more and when they achieve that body, someone with a better body will come along and then again, they slip back into constant struggle, want and depression.

I must congratulate the writer, director and the entire team of the movie. I totally believe that real impact messages like these, can reach the masses thru movies and books, and that’s what India needs right now…we need to break out of this trap that the media, movies, songs, social media and magazines have entrapped humans in. Again, I repeat most issues today stem out of insecurity, fear, the want to be someone else, the want to be better than others,  the want to be accepted and loved at any cost and on grounds that are more material than heartfelt.

If you get accepted and loved because of your body only or if that plays the major part of the decision when marrying someone, I can promise you it’s the worst decision ever, for that man and that woman, for we all know that time stops for no man or woman, and the body and looks will change no matter who you are and how much wealth you may have, but what will always remain is the heart, feeling emotions and true love, this will last a lifetime. Ever seen a truly happy man or woman? The way they smile, laugh and have fun?  It’s beautiful, despite the body they may have
You guys have brought that out beautifully,how loving and accepting yourself totally brings about self-esteem and self confidence that ultimately takes you to what u want…being yourself is the most beautiful way to be. 

I truly hope this movie gets produced in all languages. Its what we need to make a healthier India and world, its what we need to empower girls, women and men to feel better about themselves, love themselves and realise that the most beautiful and good looking and sexy you is YOU.

Luke Coutinho – Nutrition and Lifestyle medicine, Integrative Healing.
Author and co-author of India s current bestseller – The Great Indian Diet, with Shilpa Shetty.




Sunday, June 28, 2015

Why Sex Is So Important For Your Health, Body, Soul And Immunity


In my endeavour to help eradicate cancer, building a strong immunity is imperative, and i'm leaving no stone unturned when it comes to exploring everything that contributes to a great immunity, our line of defence to deadly diseases.

While nourishing our body with great food, adopting healthy lifestyles like exercise and good sleep, there are many things that can nourish the soul, which also contributes to strong immunity. Sex is one of them and plays a major role in humans. It's natural and meant to happen for certain physiologies in the human body.



Many people associate a healthful lifestyle with habits that are not always the most fun… like tough workouts or skipping dessert. But this is a misconception, as many of the healthiest habits are also among the most rewarding.
Take sex. It counts as moderately intense exercise plus it boosts numerous aspects of both physical and mental health. As long as you're engaging in safe-sex practices, increasing your sexual activity is a surefire strategy to better health!

The Top 11 Health Benefits of Sex

Regular sex cannot be underestimated as a factor for reducing stress, bolstering self-esteem and fostering feelings of intimacy and bonding between partners.
But the real point of this article is the fact that a healthy sex life can provide for a longer, healthier and, most would agree, more enjoyable life. Among the many health benefits of sex are:
1. Improved Immunity
People who have sex frequently (one or two times a week) have significantly higher levels of immunoglobulin A (IgA).1 Your IgA immune system is your body's first line of defense.
Its job is to fight off invading organisms at their entry points, reducing or even eliminating the need for activation of your body's immune system. This may explain why people who have sex frequently also take fewer sick days.2
2. Heart Health
Men who made love regularly (at least twice a week) were 45 percent less likely to develop heart disease than those who did so once a month or less, according to one study.3
Sexual activity not only provides many of the same benefits to your heart as exercise but also keeps levels of estrogen and testosterone in balance, which is important for heart health.
3. Lower Blood Pressure
Sexual activity, and specifically intercourse, is linked to better stress response and lower blood pressure.4
4. It's a Form of Exercise
Sex helps to boost your heart rate, burn calories and strengthen muscles, just like exercise. In fact, research recently revealed that sex burns about 4 calories a minute for men and 3 for women, making it (at times) a 'significant' form of exercise.5 It can even help you to maintain your flexibility and balance.
5. Pain Relief
Sexual activity releases pain-reducing hormones and has been found to help reduce or block back and leg pain, as well as pain from menstrual cramps, arthritis and headaches. One study even found that sexual activity can lead to partial or complete relief of headache in some migraine and cluster-headache patients.6
6. May Help Reduce Risk of Prostate Cancer
Research has shown that men who ejaculate at least 21 times a month (during sex or masturbation) have a lower risk of prostate cancer.7 This link needs to be explored further, however, as there may have been additional factors involved in the association.
7. Improve Sleep
After sex, the relaxation-inducing hormone prolactin is released, which may help you to nod off more quickly. The "love hormone" oxytocin, released during orgasm, also promotes sleep.
8. Stress Relief
Sex triggers your body to release its natural feel-good chemicals, helping to ease stress and boost pleasure, calm and self-esteem. Research also shows that those who have sexual intercourse responded better when subjected to stressful situations like speaking in public.8
9. Boost Your Libido
The more often you have sex, the more likely you are to want to keep doing it. There's a mental connection there but also a physical one, particularly for women. More frequent sex helps to increase vaginal lubrication, blood flow and elasticity, which in turn make sexual activity more enjoyable.
10. Improved Bladder Control in Women
Intercourse helps to strengthen your pelvic floor muscles, which contract during orgasm. This can help women to improve their bladder control and avoid incontinence. You can boost this benefit even more by practicing Kegel exercises during sex (a Kegel squeeze is performed by drawing your lower pelvic muscles up and holding them up high and tight, as if you're trying to stop a flow of urine).
11. Increase Intimacy and Improve Your Relationship
Sex and orgasms result in increased levels of the hormone oxytocin -- the "love" hormone -- that helps you feel bonded to your partner, and better experience empathic connections.


credits:

Thursday, April 30, 2015

Excessive Abdominal / Belly Fat

Did you know that the vast majority of people in this day and age have excess abdominal fat.The first thing that most people think of is that their extra abdominal fat is simply ugly, is covering up their abs from being visible, and makes them self conscious about showing off their body.

However, what most people don't realize is that excess abdominal fat in particular, is not only ugly, but is also a dangerous risk factorto your health. Scientific research has clearly determined that although it is unhealthy in general to have excess body fat throughout your body, it is also particularly dangerous to have excess abdominal fat.
There are two types of fat that you have in your abdominal area. The first type that covers up your abs from being visible is called subcutaneous fat and lies directly beneath the skin and on top of the abdominal muscles.

The second type of fat that you have in your abdominal area is called visceral fat, and that lies deeper in the abdomen beneath your muscle and surrounding your organs. Visceral fat also plays a role in giving certain men that "beer belly" appearance where their abdomen protrudes excessively but at the same time, also feels sort of hard if you push on it.

Both subcutaneous fat and visceral fat in the abdominal area are serious health risk factors, but science has shown that having excessive visceral fat is even more dangerous than subcutaneous fat.  Both types of fat greatly increase your risk of developing heart disease, diabetes, high blood pressure, stroke, sleep apnea, various forms of cancer, and other degenerative diseases. 

Excess stomach fat has also been associated in studies with higher levels of C-reactive protein (CRP), an indicator of inflammation within the body that can lead to heart disease and other health issues.

Part of the reason visceral fat is particularly dangerous is that studies show that it releases more inflammatory molecules into your system on a consistent basis.

One of the major reasons that some people accumulate more visceral fat than others can be from a high carbohydrate diet that leads to insulin resistance over time (years of bombarding your system with too much sugars and starches for your pancreas to properly handle the constant excess blood sugar) ... and studies show that high fructose intake particularly from high-fructose corn syrup can be a major contributor to excess visceral fat.

If you care about the quality of your life and your loved ones, reducing your abdominal fat (including reducing visceral fat) should be one of your TOP priorities! There's just no way around it. Besides, a side effect of finally getting rid of all of that excessive abdominal fat is that your stomach will flatten out, and if you lose enough stomach fat, you will be able to visibly see those attractive six pack abs that everyone wants.

So what gets rid of extra abdominal fat, including visceral fat? 
Is there actually a REAL solution beyond all of the gimmicks and hype that you see in ads and on commercials for "miracle" fat loss products?
The first thing you must understand is that there is absolutely NO quick fix solution. There are no pills or supplements of any sort that will help you lose your abdominal fat faster.  Also, none of the gimmicky ab rockers, rollers, or ab belts will help get rid of abdominal fat either. You can't spot reduce your stomach fat by using any of these worthless contraptions. It simply doesn't work that way.
The only solution to consistently lose your abdominal fat and keep it off for good is to combine a sound nutritious diet full of unprocessed natural foods with a properly designed strategic exercise program that stimulates the necessary hormonal and metabolic response within your body. Both your food intake as well as your training program are important if you are to get this right.
I've actually even seen a particular study that divided thousands of participants into a diet-only group and an exercise & diet combined group. While both groups in this study made good progress, the diet-only group lost significantly LESS abdominal fat than the diet & exercise combined group.
Now the important thing to realize is that just any old exercise program will not necessarily do the trick. The majority of people that attempt getting into a good exercise routine are NOT working out effectively enough to really stimulate the loss of stubborn abdominal fat.  I see this every day at the gym.
Most people will do your typical boring ineffective cardio routines, throw in a little outdated body-part style weight training, and pump away with some crunches and side bends, and think that they are doing something useful for reducing their abdominal fat. Then they become frustrated after weeks or months of no results and wonder where they went wrong.
Well, the good news is that I've spent over a decade researching this topic, analyzing the science, and applying it "in the trenches" with myself as well as thousands of my clients from all over the world to see what works to really stimulate abdominal fat loss.
From my research, two of the most important aspects to getting rid of visceral fat are:
1. The use of high intensity forms of exercise and full-body resistance training.  Low intensity cardio exercise simply isn't as effective for removing visceral fat in particular.  High intensity exercise such as interval training, sprints (bike sprints or running sprints), AND full-body weight training are very effective at helping to improve your body's ability to manage glucose and increases insulin sensitivity, a crucial step in removing visceral fat. 
These types of high intensity exercise routines are also very effective at increasing your fat-burning hormones and creating a hormonal environment conducive to burning off abdominal fat, including visceral fat.
2.  In addition, it's vitally important to get blood sugar under control to help restore insulin sensitivity through the right nutrition.  This means greatly reducing sugars and refined starches in your diet (including fully eliminating any use of harmful high fructose corn syrup!), and focusing more of your diet on healthy fats (such as avocados, nuts, seeds, coconut fat, olive oil, grass-fed butter, free-range eggs, fatty fish and fish oils, etc), as well as increasing protein and fiber intake.  The standard diet recommended by the government, which contains an unnaturally high grain intake is NOT conducive to controlling blood sugar and reducing visceral fat! 
Reducing grain-based foods in your diet and getting more of your carbs from veggies and high fiber fruits such as berries can go a long way to helping to solve this problem.

Thursday, April 23, 2015

Why Eating Too Healthy Is Dangerous For Your Health

Fruit diets, fruit juice diets, banana and milk diets, high protein diets, chia seed infused water, salads, Vegan food, sugarless snacks, low fat foods, organic foods, fortified foods, innumerable ranges of organic vitamins, supplements etc……
We have it all….
We also have more obesity, more cancer, more diabetes, more depression, more mental decay, more medication, more vitamin deficiencies, more time spent with doctors and in hospitals..
On our endeavor to get healthy, we may actually be doing more harm then good, if we don’t understand the physiology of the human body and mind.
Too much of a good thing is bad…..even food…
Yes, fruits are extremely nutrient dense foods, but it does not mean we constantly eat them.
Protein is needed, its good for repair, tone, muscle, recovery, but it does not mean we need more and more of it.
Many fats may be bad, but it does not mean we stop eating fat completely.
It’s a very common belief that to be healthy, we need to eat more and more healthy foods.
Pure Ghee on a fresh hot wheat roti? What’s’ worse, the ghee or the roti ?
Most people with say Ghee, as it’s a fat and fat causes cholesterol and high cholesterol causes heart attacks… which really isn't’t the case in most people who have cardiac arrests or strokes. There are may many other reasons,,
I would worry about the roti,,,the wheat,,,where has the wheat come from,,is it GMO ? How processed is it?
Our beliefs about healthy foods need to be balanced with the understanding of what our body really needs and how our body assimilates nutrients from the food we eat..
A fruit diet is going to do anything but cleansing……
Too much protein intake is going to do more harm than just repair or muscle build..
This is when good food turns bad.
When we have too much of even a good thing, it ceases to be good, and can in fact cause harm.
There is absolutely no doubt that fruits and vegetables are rich in vitamins, minerals and all things good, and that they also contain fibre, which prevents constipation and other gastric problems.
But too much fibre (for instance, when you eat platefuls of raw green leafy vegetables or salads like radishes day in and out) can mess things up – big time.
Excess fibre often causes bloating, abdominal cramps and gas right away.
In the long term, it can interfere with the absorption of minerals like iron, zinc, calcium, magnesium and phosphorus, causing some serious deficiencies.
Fruits also contain natural sugars, no harm in that, but too much is bad…your body only used what it needs,,the rest gets stored as fat or becomes waste and all waste is waste, whether its from a fruit or a samosa..Waste is toxic.
Insane workouts or working out too much,,,I have a question for you,,is it really really working,,are you really getting the desired body you have in mind?
Or are you using exercise as a way of punishing your body because you ate too much?
It just doesn’t work,,, your body has a life, so does your bones, your muscles and joints and over exercising will decrease your bone density, deplete vitamins from your body , raise cortisol levels, decrease immunity and leave you with STUBBORN BELLY FAT AND LOVE HANDLES..
The body needs not more than 30 minutes of smart exercise to stay health and if your fat and your trying to lose weight, more exercise DOES NOT mean more exercise…it means looking smartly at your food choices, your alcohol your sleep, your stress your sugar and the consistency of your exercise program.
Does your choice of exercise suit your body or are you just following the latest fad. 
The body needs protein to repair and build muscle, but eating excessive amounts won’t do the job better. In fact, in a diet where the protein intake goes beyond 30 per cent of the daily caloric intake, a build up of toxic ketones in the body may occur, causing the kidneys to go into overdrive in an attempt to flush them out. This may lead to a significant loss of water and calcium from the body, causing dehydration and bone loss.
Symptoms include a feeling of weakness and dizziness, dry skin, loss of hair, low appetite, nausea and bad breath. In the long term, this may strain the kidneys, stretch out the liver and put stress on your heart too.
Weight loss efforts go bust too, as excess protein is converted into fat.
Another problem is that while making protein into carbs or fat, the body converts the protein’s nitrogen into urea or uric acid. In large amounts, this can mess up your kidneys, lead to gout (a condition that causes your joints to become inflamed, tender and painful to move) and cause gallstones and kidney stones.”
Be super careful with protein shakes and bars. The body can process only about four to five grams of protein per hour, so the 50 grams you got from that protein bar or shake will take about 10 hours to digest and absorb.
Also, when you replace your meals with protein shakes, you run the risk of missing the vitamins and nutrients you get from real food.
The Japanese eat soya and stay healthy and live longer. It is high in protein and has zero cholesterol. So what could be wrong with that?
That’s true, but what is also true is that most Japanese eat only about 8 to 10g of soy protein a day, and even soya causes problems when eaten in excess. If overeaten, it may promote cancer, dementia, reproductive abnormalities, osteoporosis and thyroid disorders.Increased consumption could also increase a woman’s total estrogen level, which is a risk factor for breast cancer.
For men, excessive soya can raise the risk of infertility, physical changes and hormonal havoc.
The body will only use what it needs…anything in excess becomes fat or waste and both are detrimental to your mind body health.

Tuesday, April 21, 2015

Luke's Vitamin ' O' ( oxygen) Prescription

Use for :

Fat burn, indigestion, bloating, gas,immunity,acidity/heartburn, disease, metabolism,pain management,  energy, stress and well being.

 
 
Before meals, sit with back erect, take 5 - 10 deep breaths ( inhale and exhale deeply) You may choose to bless your food and water at this point or offer gratitude.
 
Between every morsel of food, put down spoon/fork, take one deep breath. ( inhale to 2/3rd of your lung capacity and slowly exhale completely ) 
 
Post meal, take 5 - 10  deep breaths and give thanks for your clean, nutritious meal.
 
Note: The exhale should be a little longer than the inhale. Follow natural breath.

Everything happens in the presence of Oxygen. Everything !!!! Life happens, healing, prevention, cure, energy.... Everything !!!!

Friday, April 10, 2015

Fat Loss , Immunity, Cancer - Amazing Curcumin


Korean researchers reviewed the last ten years of curcumin scienceas it applies to supporting weight loss and preventing obesity-related disease. Their conclusion is, “The modulation of several cellular transduction pathways by curcumin has recently been extended to elucidate the molecular basis for obesity and obesity-related metabolic diseases. These findings might enable novel phytochemical treatment strategies as well as curcumin translation to the clinical practice for the treatment and prevention of obesity-related chronic diseases. Furthermore, the relatively low cost, safety and proven efficacy of curcumin make it advisable to include curcumin as part of healthy diet.” 

Most recently, high-profile and mainstream cancer researchers at the MD Anderson Cancer Center have explained the extreme benefit of curcumin to prevent cancer and to help treat cancer. This benefit applies especially to types of cancer that are resistant to chemotherapy drugs. One of the authors of the cancer study, Bharat B. Aggarwal, has published a second study on curcumin and weight loss, “Targeting inflammation-induced obesity and metabolic diseases by curcumin and other nutraceuticals.”

Extensive research within the past two decades has revealed that obesity, a major risk factor for type 2 diabetes, atherosclerosis, cancer, and other chronic diseases, is a proinflammatory disease…Curcumin-induced alterations [in inflamed, overweight people] reverse insulin resistance, hyperglycemia, hyperlipidemia, and other symptoms linked to obesity….Curcumin and the other spices have favorable effects against obesity and insulin resistance as well as against various complications resulting from these diseases.”
Curcumin influences key hormones, supports major body organs, and regulates inflammatory signaling all in ways that help correct or prevent metabolic problems.


Curcumin helps lower inappropriately high levels of leptin (reducing leptin resistance) while boosting the all-important levels of the adiponectin (which lowers insulin resistance).
Curcumin helps activate the fat-burning gene signal PPAR gamma, which also helps to make more new, metabolically-fit fat cells.
Curcumin directly reduces major inflammatory events from occurring inside white adipose tissue (tumor necrosis factor alpha, interleukin-6, and monocyte chemotactic protein-1). When these inflammatory signals are excessively activated in white adipose tissue they keep sending “911” messages to immune cells around your body to come to the white adipose tissue and join in the inflammatory party (like immune cells causing the swelling of a sprained ankle—in this case, sprained fat). By lowering such inflammation, the source of overweight-induced disease is stopped.
Curcumin acts directly on liver cells to help prevent them from becoming fatty. And it works directly on pancreatic beta cells to help them produce insulin normally. By helping the liver and the pancreas, curcumin is taking stress off the two most important organs whose function declines before the onset of type 2 diabetes.
Curcumin helps to lower triglycerides and dangerous small particle LDL cholesterol.
Curcumin lowers the core inflammatory gene signal, NF-kappaB, resulting in a beneficial domino effect throughout the body. One benefit of this domino effect is a direct reduction in the risk of cancer from overweight-induced inflammation.
If any drug on the market did any one of the above in a safe way, it would be a multi-billion dollar blockbuster. This study shows at least seven powerful ways that curcumin can help weight loss and prevent disease—without dangerous side effects. It is little wonder why the pharmaceutical industry wants control of this nutrient.